In-shop training
For owners who want a more precise and faster team.
- I come to your shop
- One or two days
- I work with you and your staff
On requestplus travel
Ask for details 
Training Train
Train
with me
Men's haircutting technique and shop management, for barbers, hairdressers and shop owners. Online whenever you want, in your shop with your team, or in person at my event.
Formats
How you can train with me
Five formats, online and in person. Tell me what you want to achieve and I will show you the right ones.
Video course L'Arte del Barbiere
For barbers who want to improve their technique on their own time. In Italian.
- Four masterclasses: fade, taper, mullet, beard
- Theory and practice on models
- Lifetime access, on phone or computer
199 €one-time payment
See the course 
Online training
For you or your team, without leaving the shop.
- Lessons by video call
- A program built around your needs
- No travel costs
On requestbased on hours
Ask for details 
Consulting for owners
For shop owners who want to earn more without cutting prices.
- Prices, clients, scheduling, marketing
- Zoom sessions with me
- Free first call
On requesttailored sessions
Book the call 
The Barber of the Future
For barbers who want two intense days of technique, business and mindset. In Italian.
- Look and learn plus a hands-on day
- SR Method, AI, management, personal growth
- First edition sold out in two weeks
Waiting listnext edition
Join the waiting list Not sure which one? Write to me and we will figure it out together.
Technical training
In your shop or online
For you and your team
A shop works well when the whole team cuts with the same method. I build the training around what your shop really needs: first we work out where you want to improve, from cutting precision to the finishing details, then we work on that.
- Better work from you and your team, with fewer mistakes
- Faster service without losing quality, so the shop earns more
- Sharper fades, texture and finishing
- A clear method the team can repeat on every client
In personI come to your shop and we work on what your team needs, for one or two days.
OnlineWe run the training by video call and keep costs down.
On the first call I explain how the training works, what results you can expect and what it costs. No commitment.
Book a first call For shop owners
Consulting
Earn more without underselling your work
We work on your shop: positioning, prices, service and marketing. No theory, only things you can apply the next day.
Better clients
Positioning, marketing and service to attract people happy to pay for quality, without lowering your prices.
Premium experience
Welcome, care for details and space, communication that brings clients back. That is what justifies higher prices.
Pricing
When and how to raise prices, without complaints and without losing clients.
Local and digital marketing
Google Business Profile, Instagram and local partnerships, step by step, with actions you can take straight away.
Schedule and ticket
Every working hour used well, extra services and in-chair offers that raise the average ticket.
Business mindset
Reading the numbers, setting goals, organising the team: running the shop like a business.
Client loyalty
Clients who come back regularly, thanks to:
- an experience that makes them choose you every time
- loyalty programs that raise the value of each client
- organised bookings for a full schedule without stress
Sessions run on Zoom, directly with me, and are built around your goals. We start with a free, no-commitment call: I listen, explain how we work and what it costs. Sessions in Italian, English or Spanish.
Book the first call
Consulting
Book the intro call
Free and with no commitment, 30 minutes on Zoom. Pick the day and time you prefer: I will write to confirm or, if that slot is taken, to suggest the closest one. Times are Italian time (CET).
- 30 min
- Free
- Italiano, English, Español
The event
The Barber of the Future
My live training event, with limited seats and held in Italian. Two days on technique, communication and mindset, with me and with marketing and mindset coaching professionals.
01
SR Method
Complete technique on three trending men's cuts.
02
Artificial intelligence
A practical system for your shop's social media and marketing.
03
Management strategy
Standards, management and growth, for owners today and tomorrow.
04
Personal growth
Habits and mindset to grow as a professional.
Day 1
Look and learn
You watch me work live while I explain every step. On stage with me, a marketing expert and a mindset coach.
Day 2
Hands-on
You practise the techniques from the day before, with direct corrections. For full-package participants.
Editions
Milan and Sardinia
Two editions in Milan, November 2025 and April 2026, with 63 barbers from all over Italy. The first sold out in less than two weeks. Then Sardinia, in June 2026.
Seats for the hands-on day are limited. Dates for the next edition are being set. Leave your details and you will be the first to know.
Join the waiting list
Video testimonials
What my students say
“I drove 1,400 km for the course. Attending in person, I saw how powerful this training is.”
Reviews
More from my students
★★★★★
“Great Simo, a real master! I learned techniques I had never seen before, and now my cuts are more precise and my clients love them. Finally someone serious and clear in passing on the trade.”
★★★★★
“Thank you Simone, you changed the way I work. Your techniques gave me confidence and my clients notice it. After years of confusion, finally an educator who really makes a difference.”
★★★★★
“Your explanations opened my eyes and now I can deliver clean fades. You are humble and well prepared, the best educator I have ever met.”
★★★★★
“Great course! The techniques you taught us are making a difference in my shop. My clients are thrilled and I finally feel I have grown as a professional.”
★★★★★
“Your course taught me to value my work and improve my services. My clients keep coming back happier. I recommend it to everyone!”
★★★★★
“After your course my view of barbering changed completely. Technical, direct and always available. Thanks to you my career is taking off!”
★★★★★
“Your techniques are easy to learn and have a huge impact. I found an educator and a reference point.”
★★★★★
“Thank you for giving me the tools to grow as a professional. I can finally deliver modern cuts and clean fades. A real master, humble and skilled.”
★★★★★
“Taking Simone's course was the best choice of my career. I now manage my clients better and my services are worth more.”
Contact
Ask for details
Tell me which format you are interested in and about your shop: I will reply personally with all the details.